Managing Strategy is, in escence, managing change. That simple observation adds an important dimension to the topic of strategy has a "hard" side and a "soft" side. The hard side involves describing strategy (with maps and measures) and executing it with (processes and procedures). The soft side, while less understood, is no less important. It involves leadership, culture, and teamwork - all prerequisites for organizational change. To execute strategy is to execute change at all levels of an organization. If we are to succeed, we need to have a better understanding of the soft side.

VisualNet Balanced Scorecard- A recent review of our Balanced Scorecard Hall of Fame organisations revealed some striking commonalities. Every one of them happend to be introducing a new strategy at the time they were implementing the Balanced Scorecard. This strategies defined new customer value propositions, new products, new work processes, new skills, new technologies and new cultures. In short, the new strategies required everything to change. The issue of change management was high on the agenda of each executive. Although each of them approached the process differently, they all went through three similar phases